Wednesday 1 April 2009

OUGD204 - DESIGN - COMMUNICATION THROUGH TYPE evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?

I have learnt so much from this module. I had no idea about many of the topics we covered during our sessions. It was all completely new to me, however I believe these newly acquired skills will be vital for me from now onwards, I never realised type and layout played such a large part in everything around us. I am so glad I selected this option, I think what we have learnt during this module will help us be better graphic designers in the long run. 

It is hard to know where to begin when talking about the skills we have gained as we covered many subjects and topics. The first aspect of type we were introduced to was the character of a font. I had never thought about it before, however in hindsight it all makes sense. I now know picking a typeface is a serious decision and should not be taken lightly. You need to understand what the purpose of the type is, as well as its location and how it is meant to be read. Next came, producing a 2 posters describing the characteristics of 2 fonts. This allowed us to experiment and try out different layouts for posters to allow the text to be easy to read but interesting at the same time. 

We then carried on with the layout theme and experimented with producing small newspaper adverts for a painter/decorator. This meant we had to learn how to work on a small scale and look at hierarchies. This is vital for a number of advertises, no matter what the size, so this is a brilliant skill to have been shown. Still in layout, we moved onto magazine and novel layouts, this required us to look number of words on a line, indents, lining, spacing and paragraph spacing. Again, a vital skill to have. 

Finally we moved onto CV layout, which also meant understanding the use of tabs, business cards and letterheads. This was my favourite area of the module as we were allowed to practice everything we had been taught and try to put it into practice. We also had to address the issue of colour within this. 

There are so many new skills I have been introduced to and I look forward to becoming stronger within them. 

2. What strengths can you identify in your work and how have/will you capitalise on these?

Strengths within this module must be acquiring all the new skills. These new skills will help me in a number of future briefs as well as helping me once I go out into industry. I intend to make the most of the elements I have learnt and I also intend on continuing with the type journals as these are a brilliant reference point.

3. What weaknesses can you identify in your work and how have/will you capitalise on these?

My journals. I believe I could have pro auriquiring duced more quality work if I had been more motivated from the beginning. I however, do see the possibilities with them now and am going to continue working in them for my personal use. A useful 'library' to have and develop over the years. 
I have all the classwork, however, I have not be able to write a little evaluation/explanation for each task as I did not do it at the time and as a result cannot be sure of the indents etc.  

4. Identity 4 things that you will do differently next time and what do you expect to gain from doing these?

1. Time manage more. I have become much better at this however, I feel I did not put it into practice during this module. If I had set aside time every week for this brief, after each session, I believe my type journal would have developed more and my analysis would be more in depth as it would be fresh in my mind. 
2. Investigate more. I am pleased with my analysis journal, however my experimental journal is lacking and does not have as much as I wanted in it.
3. During each session record what we actually need in a notebook so when it came to putting the class work together I could have made little notes about each task.
4. Realised how interesting and exciting type can be from the beginning. My enthusiasm for this module has grown more towards the end as we looked as hand crafted fonts and packaging nets, both of which are my main interests. If I had realised the possibilities earlier I think my motivation to do the type journals would have been more. 

5. Please rate yourself on the following areas.
5=excellent, 4=very good, 3=good, 2=average, 1=poor.

Attendance = 3
Punctuality = 4
Motivation = 3
Commitment = 3
Quantity of work produced = 2
Quality of work produced = 2
Contribution to the group = 3