1 day brief..

The brief was to create a logo for a classical music festival in Spain, called Music in the Mountains (Musica de las Montanas). We were meant to get across a feel of vibrancy, energy and passion. My initial ideas were very tame and didn't really achieve what I wanted. Therefore I looked at existing logos for some inspiration. I found the logo of the Museum of London and thought it was along the right lines for what I wanted to capture. Therefore I used that style on a guitar and violin and I am pleased with the overall feel and look. However, perhaps the text needs to change position? I have also used 5 colours and do not think this is practical, so I may need to revisit my colour palette.

logo development

http://best-ad.blogspot.com/2008/08/evolution-of-logos.html - I found this blog a while back but forgot to put it up here. Anyway, this blog contains the logo development of a number of large businesses. For example I have included VW; Shell; Nokia; Apple and Fed-Ex.

I can't believe some of the original logos, especially apples! It is amazing how they have all developed. On the blog there is also the develop of Sony's logo. Now this is quite an interesting one as there is only a slight change each time and the original and todays are not very different, however the company and designers involved obviously thought the slight weight and height change to the font were key.

pepsi logo development

Pepse have now redesigned their logo. Below are the 'before' and 'after' shots. Apparently, "a 'smile' will characterise brand Pepsi, while a 'grin' is used for Diet Pepsi and a 'laugh' is used for Pepsi Max."

So there you go! My personal opinion is that they should not have bothered! I much prefer the old one and I think they should take a left out of Coca-Cola's books - still to the 80's cans; let your market history do the selling. I just see this as a big waste of time.

university of warwick poker logos

I was asked to create a new logo for the university of warwick poker society. Below is my final design. This is the sewn version for the hoodies.

I am pleased with the results, especially as this is my first 'design job'!