pepsi logo development

Pepse have now redesigned their logo. Below are the 'before' and 'after' shots. Apparently, "a 'smile' will characterise brand Pepsi, while a 'grin' is used for Diet Pepsi and a 'laugh' is used for Pepsi Max."

So there you go! My personal opinion is that they should not have bothered! I much prefer the old one and I think they should take a left out of Coca-Cola's books - still to the 80's cans; let your market history do the selling. I just see this as a big waste of time.