Next is a modern typographic advert for Audi. I was initially drawn to this advert because of the unusual type. Then after closer inspection I realised all the letter forms are created using road signs, arrows, traffic lights etc. We see so many car adverts where the car is the main image followed by a tag line. However, by not including the car it makes this advert stand out from the crowd and makes you want to investigate further.
OUGD203 DESIGN PRACTICE 2 - evaluation
15 years ago
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