selfridges&co food packaging

For part of my research for my good project I came across this Selfridges&Co food packaging. I love the simplicity of the packaging as well as the colour consideration. I believe this is a perfect example for showing simplicity works - you do not need to create some really busy packaging as the message would be lost.

I definitely want to keep this is mind for my TissueAid packaging. Colour and layou are key.

university of warwick poker logos

I was asked to create a new logo for the university of warwick poker society. Below is my final design. This is the sewn version for the hoodies.

I am pleased with the results, especially as this is my first 'design job'!

keetra/dean/dixon

I have been a fan of this website for a while now and decided to include some of her work for my good project research.
First is a mail it about giggling. Interesting use of folding paper. A simple design and bold colour really works well. It does not detract from the information contained and actually enhances it.

My initial idea for my latest project was about smiling/laughing and hugging. Therefore at the start of my research for this brief this 'anonymous hugging' was very useful. Drawn to the bold red and believe it works best without any other features of the body and face.


The last piece I am going to include is a 'heartbreak kit'. Included are plasters, badges, sewing kit and other sections. Below are the three parts of the project.

last one....www.crushed.co.uk

Simply find this illustration interesting and think the bright colours work well together and create a strong contrast.

I am really drawn to this type of illustation, however I never seem able to re-create it in my own work. I do not think this is relevant to my project at the moment, however I do think it is an interesting use of colour. I limited selection of colours works well. Why confuse the piece by bringing other colours into it, stick with the same shades and tints. I also love the stock of this piece. This is definitely one thing I do need to start thinking about - what stock will work for my boxes and packaging. I also need to think about what mood and tone I am trying to portray.

more...www.crushed.co.uk

marketing and campaigns....

Samsung Belle G600 Packaging.
This is relevant to my project at the moment (tissueaid) as it is all about packaging and appealing to men and women. I have now decided to use a seperate box and colour palette for men and then another box and colour palette for women. I believe this packaging works well for women, however is it too typical and expected? pink, hearts and ribbons? I think I want to be more subtle in my approach to the gender issue. Definitely no pink for women and no blue for men. I have put this piece in as I like the type and think the colours work really well together. Compliment each other a lot. I need to work on my colour palette and find a colour which can work for my logo and corporate ID throughout all the pieces of packaging.

www.crushed.co.uk

Just having a little search on the internet and I came across this website. I have never heard of them before however I really like their work. They are quite a diverse business doing jobs from logo design to web to illustration. Below are two pieces of their illustration work. I love this first piece as my fountain pen is very special to me! I also think this piece works well due to the repetition and colour palette. This is inspiring me to try a more visual interpretation of my TissueAid project. I am mainly focusing on the type and nets. Perhaps this would work better?

double page spreads...

As part of the ongoing colour for print project, we have been asked to produce 6 Double Page Spreads or A3 boards. Each one must inform the viewer about the different colour systems. The 6 we must talk about are: Spot Colour, Greyscale, Monotone, Duotone, CMYK and RGB.

I am not very pleased with these spreads and believe I need to do more work to them. The layout could be played with more. I also found writing the text the hardest part. I wasu nsure what I was trying to say so how was I meant to write it down?!

Below are my boards thus far....

playing/with/colour

The top image is called 'subtractive colour'. This is because each colour blocks the reflection of colour, thus 'subtracts' colour. In other words the colours 'subtract' brightness from white. Hence the result of mixing all the colours together is black. This combination is CMYK and is for printing (litho or offset).

The next image is the exact reverse of subtractive colour. The more colours added the whiter and lighter it becomes. This is RGB and is used for computer monitors/screen based.

RGB colour model is used for screen instead of printing is because RGB has such a wide gamut that a printer cannot print all colours.

colour/models

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1. CMYK - is short for Cyan, Magenta, Yellow and Key black. Used in lithography printing process.
2. RGB - short for Red, Green and Blue and is screen based as it has such a large gamut.
3. Greyscale - composed exclusively of shades of neutral grey. Can vary from black (weakest intensity) to white (the strongest).
4. Duotone - when you print with two inks. However, you can also use three or four colours.
This is known as tritone and quadtone, respectfully.
5. Spot colour - one or more specially mixed colours.
6. Monotone - to print with one colour. However you can use the stock as another colour.

start/of/my/printing/investigation

There are 4 print techniques I am going to investigate first.

I am going to start with rotary printing. This is an automated print process where the image is wrapped around a cylinder. Within this process there are 3 main types, offset lithography, rotogravure and flexography.
Offset lithography, more commonly referred to as litho, uses aluminium plates. The etched image rotates to transfer ink onto an offset blanket cylinder, which in turn transfers the ink to the paper surface.
Rotogravure (Gravure) uses copper plates (with mirror images). This process transfers the ink directly to the paper. The advantages of this process are that the plates are very durable, therefore brilliant for doing long runs, plus the colour quality is very high.
Flexography (Flexo) uses rubber polymer plates and an ink reservoir. A positive, mirror image is used and applies the sticky ink directly to the paper feed.
Digital printing uses codes to reproduce digital images on physical surfaces. No intermediate physical process.

Screen printing uses a woven mesh to create the image. The ink is forced through the mesh and touches the paper. The image is created by using an ink blocking stencil.
Pad printing is when a silicone pad is used to mould around the i and places a 2D design/image onto a 3D object. I.e. pens