selfridges&co food packaging

For part of my research for my good project I came across this Selfridges&Co food packaging. I love the simplicity of the packaging as well as the colour consideration. I believe this is a perfect example for showing simplicity works - you do not need to create some really busy packaging as the message would be lost.

I definitely want to keep this is mind for my TissueAid packaging. Colour and layou are key.